The best books to learn how to sell with soul

Why am I passionate about this?

I’m passionate about Sales with Soul because being sold to is awful. I’m passionate about leaders, by title, actually leading and it bugs me when the balance between getting work done and caring for the human is out of balance. There’s an elegant way to do both, and as someone who struggles with that concept, I have embraced my struggle and put frameworks and systems around the concept and teach it. We host clients, colleagues, and peers on our Rev Shots show to bring our content and discussions to life and share with our audience. I hope you enjoy the books and content as much as I have!


I wrote...

The Stepped Approach: Onboard Better, Systemize Smarter, and Bring Out the Best in Your Sales Team

By Dionne Mejer,

Book cover of The Stepped Approach: Onboard Better, Systemize Smarter, and Bring Out the Best in Your Sales Team

What is my book about?

In this book, Dionne lays out a simple but effective system that will have your sales team buzzing with productivity, team spirit, and positivity. She holds nothing back when sharing a system that she has proven to be highly effective and manageable.

Using worksheets, scorecards, and accountability activities, sales leaders are taught not only how to bring out the best in their teams, but to use what they’ve learned to become great all-around leaders both in their professional and personal lives.

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The books I picked & why

Book cover of The Go-Giver

Dionne Mejer Why did I love this book?

I love this book because it started my journey of Sales with Soul. It taught me that sales isn’t a numbers game, it’s a people game.

This book gave me the courage to take my business to the next level by coming out of my shell and into the light with my keynotes, workshops, and training offerings.

By Bob Burg, John David Mann,

Why should I read it?

3 authors picked The Go-Giver as one of their favorite books, and they share why you should read it.

What is this book about?

Now with a foreword by Arianna Huffington

'This terrific book wonderfully illuminates the principles of contribution, abundance, service and success' Stephen Covey, bestselling author of The 7 Habits of Highly Effective People

'Most people don't have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I'm certain that you'll be glad you did' Seth Godin, bestselling author of This is Marketing

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if…


Book cover of The Sensational Salesman: A Second Chance Story: Providing a Simple Path to Improving Your Relationships, Career, and Life

Dionne Mejer Why did I love this book?

I like this book because of the main character! I couldn’t put it down and finished it nearly in a day to follow the character through his transformation; it was exhilarating.

Reading this book helped me overcome my hang-up about asking for help and asking for the business because it helped me see that selling is helping, and people sometimes want to help me, too. It’s still a book I read from time to time when I need a boost. 

By Duane Cummings,

Why should I read it?

1 author picked The Sensational Salesman as one of their favorite books, and they share why you should read it.

What is this book about?

Lots of books claim they will change your life, but they rarely give you a map to follow. If you have been searching for answers about how to improve your current situation, look no further. The Sensational Salesman serves as a must-have manual for achieving success in business and life. The insights in this story are rarely taught in formal education settings or the workplace, but they are fundamental to achieving lifelong happiness and fulfillment. This is the inspiring parable of Thomas Frickle, a young salesman whose life quickly unravels, only to be put back on course thanks to the…


Book cover of One Person/Multiple Careers: The Original Guide to the Slash Career

Dionne Mejer Why did I love this book?

I love this book because it really speaks to the new world order of working.

It helped me rationalize my need to keep going to be at peace with the fact that I’m a builder/operator and not a maintainer. It helped me feel “normal” in my quest to be an entrepreneur and business owner instead of the “lifer” at a company. (Disclosure: Being a “lifer” isn’t a bad thing; it’s just not for me.)

By Marci Alboher,

Why should I read it?

1 author picked One Person/Multiple Careers as one of their favorite books, and they share why you should read it.

What is this book about?

From lawyer/chefs to surgeon/playwrights and mom/CEOs, today’s most fulfilling lives are the ones filled with slashes. One Person/Multiple Careers is essential reading for anyone who is loathe to answer “What do you do?” with a singular definition. Marci interviewed hundreds of people pursuing multiple careers simultaneously — from a longshoreman/documentary filmmaker to a management consultant/cartoonist — and discovered how slash careers integrate and fully express the multiple passions, talents, and interests that a single career often cannot accommodate. The book is a blueprint for building a life filled with slashes and custom-blending a career.


Book cover of The Way They Learn

Dionne Mejer Why did I love this book?

This book helped me articulate the different ways children (I’m a Mom, so that’s important to me) learn, which directly translates to Adult Learning Theory. It helped me to put into words and actions what I knew in my gut was the right way to teach/train/educate adults and to be confident in doing so!

This book helps me fulfill my professional purpose of making the world a better place, one team at a time, and my personal purpose of raising my kids to be the best versions of themselves.

By Cynthia Ulrich Tobias,

Why should I read it?

1 author picked The Way They Learn as one of their favorite books, and they share why you should read it.

What is this book about?

Draw out the best in your children―by understanding the way they learn. If you’re frustrated that your child isn’t learning the way you did, chances are they are too! In this practical resource, Cynthia Ulrich Tobias explains that understanding how you both learn can make all the difference.

Using expertise in education and learning styles, Tobias offers practical guidance for teaching to your child’s strengths―both at home and in school―even when his or her learning style is very different from your own. Enlightening and informative, this book will help with these issues: The different ways children perceive and order information…


Book cover of Small Giants: Companies That Choose to Be Great Instead of Big

Dionne Mejer Why did I love this book?

For every business owner, there’s the question of scale. I never wanted my company to be big. Our purpose is to make the world a better place and we can’t do that if we’re spread too thin; we’d lose our personal touch.

This book gave me ideas to use and wording to use to stay small and excellent in our craft; which was a huge salve to my heart.

By Bo Burlingham,

Why should I read it?

1 author picked Small Giants as one of their favorite books, and they share why you should read it.

What is this book about?

How maverick companies have passed up the growth treadmill — and focused on greatness instead.

It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable…


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The Pianist's Only Daughter: A Memoir

By Kathryn Betts Adams,

Book cover of The Pianist's Only Daughter: A Memoir

Kathryn Betts Adams

New book alert!

What is my book about?

The Pianist's Only Daughter is a frank, humorous, and heartbreaking exploration of aging in an aging expert's own family.

Social worker and gerontologist Kathryn Betts Adams spent decades negotiating evolving family dynamics with her colorful and talented parents: her mother, an English scholar and poet, and her father, a pianist and music professor. Their vivid emotional lives, marital instability, and eventual divorce provided the backdrop for her 1960s and ‘70s Midwestern youth.

Nearly thirty years after they divorce, Adams' newly single father flies in to woo his ex-wife, now retired and diagnosed with Parkinson’s disease. Their daughter watches in disbelief as they reconcile and decide to live together again. She steps in to become her parents' eldercare manager when her mother’s condition worsens, facing old family dynamics and disappointing limitations to available services. Throughout, she attempts to help her parents maintain their humanity in their final years.

The Pianist's Only Daughter: A Memoir

By Kathryn Betts Adams,

What is this book about?

Grounded in insights about mental health, health and aging, The Pianist’s Only Daughter: A Memoir presents a frank and loving exploration of aging in an aging expert's own family.

Social worker and gerontologist Kathryn Betts Adams spent decades negotiating evolving family dynamics with her colorful and talented parents: her English scholar and poet mother and her pianist father. Their vivid emotional lives, marital instability, and eventual divorce provided the backdrop for her 1960s and ‘70s Midwestern youth.

Nearly thirty years after they divorce, Adams' father finds himself single and flies in to woo his ex-wife, now retired and diagnosed with…


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